“What do you guys do, exactly?”
Without sounding too “marketing speak”, we are a content marketing company that makes short form video documentaries for brands, and then optimizes that content for use within social media.
OK, that sounds a little “marketing speak”.
In simple terms, we make awesome, engaging little documentary videos for our clients, and then make ... more → 
Content alone isn’t enough. “If you build it, they will come” worked in the film Field of Dreams, but it doesn’t play out in real-time. People will not show up to view your content unless you let them know about it first.
How did those baseball players know Ray Kinsella (Kevin Costner) had built that baseball ... Featured Post from the blog
“Shop by Video” is valuable content.
When AboutFace discusses valuable content with its clients—in particular video content—one of the first responses is usually “that’s great and all… but how do we monetize it?”
For many brands the reality is that affecting the conversation and enhancing the brand within social media simply isn’t enough of a ‘win’ as web ... more → 
FilmandFestivals.com just announced the UK release of THE POOL. The film was directed by Chris Smith and edited by our own Barry Poltermann:
The Pool received the Special Jury Prize at the Sundance Film Festival and was selected by the Museum of Modern Art in New York as one of the Best Films of the Year alongside ... 
Our newest client is internationally acclaimed architecture firm Perkins+Will, who this year will celebrate their 75th anniversary. The firm, founded in Chicago, has asked us to tell their story in six parts.
The first episode, which features Perkins+Will CEO Phil Harrison, launched this week. We will be launching one video a month leading up to the ...